Color

#ef2a37

#ef2a37
hex#ef2a37
rgbrgb(239, 42, 55)
hslhsl(356, 86%, 55%)
oklchoklch(0.615 0.228 24.6)
Closest name: Barberry (#ee1133)Relative luminance 0.2028

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aefe2

#ef2a99 · #ef7f2a

#37ef2a · #2a37ef

Split-complementary

Open in tool →

#2aef7f · #2a99ef

#99ef2a · #2aefe2 · #7f2aef

Contrast

#ef2a37 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #e81120 as the text (4.63:1)
  • AAA: use #af0d18 as the text (7.26:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #f46771 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef2a37 as the background.

Brands using this color

Fonts for this mood

#ef2a37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef2a37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef2a37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef2a37-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md