Color

#ef2a30

#ef2a30
hex#ef2a30
rgbrgb(239, 42, 48)
hslhsl(358, 86%, 55%)
oklchoklch(0.615 0.229 26.1)
Closest name: Barberry (#ee1133)Relative luminance 0.2022

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aefe8

#ef2a93 · #ef862a

#30ef2a · #2a30ef

Split-complementary

Open in tool →

#2aef86 · #2a93ef

#93ef2a · #2aefe8 · #862aef

Contrast

#ef2a30 as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #e81119 as the text (4.64:1)
  • AAA: use #af0d13 as the text (7.27:1)
  • AA: or shift the background to #0f0f0f (4.6:1)
Aaon black
5.04:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef2a30 as the background.

Brands using this color

Fonts for this mood

#ef2a30 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef2a30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef2a30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef2a30-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md