Color

#ef1548

#ef1548
hex#ef1548
rgbrgb(239, 21, 72)
hslhsl(346, 87%, 51%)
oklchoklch(0.608 0.237 18.3)
Closest name: Barberry (#ee1133)Relative luminance 0.1935

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#15efbc

#ef15b5 · #ef4f15

#48ef15 · #1548ef

Split-complementary

Open in tool →

#15ef4f · #15b5ef

#b5ef15 · #15efbc · #4f15ef

Contrast

#ef1548 as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #ea1043 as the text (4.51:1)
  • AAA: use #b00c33 as the text (7.13:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #f46688 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef1548 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef1548 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef1548
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef1548 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef1548-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md