Color

#ef0131

#ef0131
hex#ef0131
rgbrgb(239, 1, 49)
hslhsl(348, 99%, 47%)
oklchoklch(0.601 0.242 23.3)
Closest name: Barberry (#ee1133)Relative luminance 0.1859

Colors that go with #ef0131

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01efbf

#ef01a7 · #ef4801

#31ef01 · #0131ef

Split-complementary

Open in tool →

#01ef48 · #01a7ef

#a7ef01 · #01efbf · #4801ef

Contrast

#ef0131 as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #e90130 as the text (4.65:1)
  • AAA: use #b20124 as the text (7.18:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #fe5d7d as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef0131 as the background.

Brands using this color

Fonts for this mood

#ef0131 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef0131
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef0131 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef0131-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md