Color

#ed263d

#ed263d
hex#ed263d
rgbrgb(237, 38, 61)
hslhsl(353, 85%, 54%)
oklchoklch(0.61 0.228 22.5)
Closest name: Barberry (#ee1133)Relative luminance 0.1973

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26edd6

#ed26a1 · #ed7226

#3ded26 · #263ded

Split-complementary

Open in tool →

#26ed72 · #26a1ed

#a1ed26 · #26edd6 · #7226ed

Contrast

#ed263d as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #e7132c as the text (4.64:1)
  • AAA: use #af0e21 as the text (7.22:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.95:1passpassfail
  • AAA: use #f36878 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed263d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ed263d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed263d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed263d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed263d-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md