Color

#ed123a

#ed123a
hex#ed123a
rgbrgb(237, 18, 58)
hslhsl(349, 86%, 50%)
oklchoklch(0.602 0.237 21.7)
Closest name: Barberry (#ee1133)Relative luminance 0.1874

Colors that go with #ed123a

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12edc5

#ed12a8 · #ed5712

#3aed12 · #123aed

Split-complementary

Open in tool →

#12ed57 · #12a8ed

#a8ed12 · #12edc5 · #5712ed

Contrast

#ed123a as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #e81139 as the text (4.59:1)
  • AAA: use #af0d2b as the text (7.2:1)
  • AA: or shift the background to #080808 (4.53:1)
Aaon black
4.75:1passpassfail
  • AAA: use #f46781 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed123a as the background.

Brands using this color

Fonts for this mood

#ed123a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed123a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed123a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed123a-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md