Color

#ec324e

#ec324e
hex#ec324e
rgbrgb(236, 50, 78)
hslhsl(351, 83%, 56%)
oklchoklch(0.619 0.219 19)
Closest name: Barberry (#ee1133)Relative luminance 0.2066

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32ecd0

#ec32ab · #ec7332

#4eec32 · #324eec

Split-complementary

Open in tool →

#32ec73 · #32abec

#abec32 · #32ecd0 · #7332ec

Contrast

#ec324e as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #e91635 as the text (4.53:1)
  • AAA: use #b11029 as the text (7.06:1)
  • AA: or shift the background to #141414 (4.5:1)
Aaon black
5.13:1passpassfail
  • AAA: use #f16a7e as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec324e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ec324e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec324e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec324e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec324e-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md