Color

#e7404e

#e7404e
hex#e7404e
rgbrgb(231, 64, 78)
hslhsl(355, 78%, 58%)
oklchoklch(0.621 0.203 21)
Closest name: Blazing (#e94e41)Relative luminance 0.2121

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40e7da

#e740a2 · #e78640

#4ee740 · #404ee7

Split-complementary

Open in tool →

#40e786 · #40a2e7

#a2e740 · #40e7da · #8640e7

Contrast

#e7404e as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #e42535 as the text (4.55:1)
  • AAA: use #ac1522 as the text (7.28:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #ed6e78 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7404e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#e7404e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7404e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7404e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7404e-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md