Color

#e54848

#e54848
hex#e54848
rgbrgb(229, 72, 72)
hslhsl(0, 75%, 59%)
oklchoklch(0.625 0.194 24.7)
Closest name: Blazing (#e94e41)Relative luminance 0.2176

Colors that go with #e54848

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e54848

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48e5e5

#e54896 · #e59648

#48e548 · #4848e5

Split-complementary

Open in tool →

#48e596 · #4896e5

#96e548 · #48e5e5 · #9648e5

Contrast

#e54848 as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #e12d2d as the text (4.55:1)
  • AAA: use #ae1919 as the text (7.11:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.35:1passpassfail
  • AAA: use #eb7070 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e54848 as the background.

Brands using this color

Fonts for this mood

#e54848 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e54848
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e54848 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e54848-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md