Color

#e34a4d

#e34a4d
hex#e34a4d
rgbrgb(227, 74, 77)
hslhsl(359, 73%, 59%)
oklchoklch(0.624 0.189 23.4)
Closest name: Blazing (#e94e41)Relative luminance 0.2176

Colors that go with #e34a4d

Cadet Blue, Charcoal and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ae3e0

#e34a99 · #e3944a

#4de34a · #4a4de3

Split-complementary

Open in tool →

#4ae394 · #4a99e3

#99e34a · #4ae3e0 · #944ae3

Contrast

#e34a4d as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #df3033 as the text (4.56:1)
  • AAA: use #ac1b1d as the text (7.17:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.35:1passpassfail
  • AAA: use #e97274 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e34a4d as the background.

Brands using this color

Fonts for this mood

#e34a4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e34a4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e34a4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e34a4d-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md