Color

#e12d7e

#e12d7e
hex#e12d7e
rgbrgb(225, 45, 126)
hslhsl(333, 75%, 53%)
oklchoklch(0.608 0.22 359.6)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1939

Colors that go with #e12d7e

Charcoal, Denim and Gold lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2de190

#e12dd8 · #e1362d

#7ee12d · #2d7ee1

Split-complementary

Open in tool →

#2de136 · #2dd8e1

#d8e12d · #2de190 · #362de1

Contrast

#e12d7e as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #df2076 as the text (4.56:1)
  • AAA: use #aa185a as the text (7.03:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.88:1passpassfail
  • AAA: use #ea6ca5 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e12d7e as the background.

Brands using this color

Fonts for this mood

#e12d7e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e12d7e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e12d7e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e12d7e-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md