Color
#e10a1d
#e10a1drgb(225, 10, 29)hsl(355, 91%, 46%)oklch(0.575 0.231 26.8)Colors that go with #e10a1d
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e10a1d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e10a1d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e10a1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e10a1d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e10a1d, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e10a1d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e10a1d: 18 real palettes, including Netflix's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e10a1d: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #e10a1d
Tints & shades
Harmonies
Contrast
| #e10a1d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.93:1 | pass | pass | fail |
|
Aaon black | 4.26:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e10a1d as the background.
Brands using this color
- Toyotasecondary · #e10a1d
- Pinterestprimary · #e40424 · Δ0.794
- Netflixprimary · #e50914 · Δ0.936
- Nintendosecondary · #e60012 · Δ1.056
- WWEsecondary · #e40707 · Δ1.086
- Pinterestaccent · #e60023 · Δ1.087
- Lay'saccent · #df2027 · Δ1.114
- Budweiserprimary · #dc041c · Δ1.119
- Pinterestsecondary · #dd0e0e · Δ1.132
- Formula 1secondary · #e10600 · Δ1.141
- KFCprimary · #e4002b · Δ1.295
- KFCsecondary · #e4002b · Δ1.295
- NASCARsecondary · #e4002b · Δ1.295
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.382
- Vodafoneprimary · #e60000 · Δ1.404
- Vodafoneaccent · #e60000 · Δ1.404
- MAC Cosmeticssecondary · #da1717 · Δ1.457
- Codecademyaccent · #dc2626 · Δ1.604
- Lenovosecondary · #e1251b · Δ1.698
- Formula 1accent · #e8002d · Δ1.884
- Wells Fargoprimary · #d71e28 · Δ1.971
Fonts for this mood
#e10a1d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e10a1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e10a1d-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md