#e04424 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.18:1	fail	pass	fail	AA: use #d63d1f as the text (4.62:1) AAA: use #a12e17 as the text (7.2:1) AA: or shift the background to #0f0f0f (4.58:1)
Aaon black	5.02:1	pass	pass	fail	AAA: use #e8755e as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e04424 as the background.

Brands using this color

Palettes built around it

d9480f 5c7c2f f2b134 fffbf0 2b1d0e

Farmers Market

Open in tool →

Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.

Warm Friendly VividFood

Fonts for this mood

#e04424 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #e04424

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #e04424 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e04424-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md