Color
#e01530
#e01530rgb(224, 21, 48)hsl(352, 83%, 48%)oklch(0.577 0.226 23.6)Colors that go with #e01530
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e01530: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e01530 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e01530: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e01530 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Tim Hortons's brand system put Blue beside #e01530, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e01530: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e01530: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e01530: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #e01530
Tints & shades
Harmonies
Contrast
| #e01530 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.86:1 | pass | pass | fail |
|
Aaon black | 4.32:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e01530 as the background.
Brands using this color
- Walgreensprimary · #e31836 · Δ0.858
- KFCprimary · #e4002b · Δ0.905
- KFCsecondary · #e4002b · Δ0.905
- NASCARsecondary · #e4002b · Δ0.905
- Target : Expect More. Pay Less.primary · #dc142c · Δ0.905
- Costcoprimary · #e31837 · Δ0.923
- Wendy'sprimary · #dd1438 · Δ1.06
- Pinterestprimary · #e40424 · Δ1.141
- Lay'saccent · #df2027 · Δ1.237
- Toyotasecondary · #e10a1d · Δ1.4
- Pinterestaccent · #e60023 · Δ1.431
- Tiffany & Co.secondary · #e50739 · Δ1.446
- Formula 1accent · #e8002d · Δ1.524
- Codecademyaccent · #dc2626 · Δ1.772
- Pepsisecondary · #e32934 · Δ1.775
- Budweiserprimary · #dc041c · Δ1.818
- Pringlessecondary · #ea002a · Δ1.917
- Wells Fargoprimary · #d71e28 · Δ1.945
- AliExpresssecondary · #ea0934 · Δ1.983
Fonts for this mood
#e01530 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e01530 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e01530-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md