Color

#df2040

#df2040
hex#df2040
rgbrgb(223, 32, 64)
hslhsl(350, 75%, 50%)
oklchoklch(0.582 0.219 20.1)
Closest name: crimson (#dc143c)Relative luminance 0.1709

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20dfbf

#df209f · #df6020

#40df20 · #2040df

Split-complementary

Open in tool →

#20df60 · #209fdf

#9fdf20 · #20dfbf · #6020df

Contrast

#df2040 as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #ae1932 as the text (7.04:1)
Aaon black
4.42:1failpassfail
  • AA: use #e02444 as the text (4.51:1)
  • AAA: use #eb7085 as the text (7.19:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #df2040 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#df2040 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #df2040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #df2040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/df2040-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md