Color

#df0740

#df0740
hex#df0740
rgbrgb(223, 7, 64)
hslhsl(344, 94%, 45%)
oklchoklch(0.574 0.228 18.5)
Closest name: crimson (#dc143c)Relative luminance 0.1621

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07dfa5

#df07ac · #df3907

#40df07 · #0740df

Split-complementary

Open in tool →

#07df39 · #07acdf

#acdf07 · #07dfa5 · #3907df

Contrast

#df0740 as textRatioAAAA largeAAAFix
Aaon white
4.95:1passpassfail
  • AAA: use #b20634 as the text (7.07:1)
Aaon black
4.24:1failpassfail
  • AA: use #e90743 as the text (4.58:1)
  • AAA: use #fa618a as the text (7.14:1)
  • AA: or shift the background to #f5f5f5 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #df0740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#df0740 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #df0740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #df0740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/df0740-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md