Color

#0740df

#0740df
hex#0740df
rgbrgb(7, 64, 223)
hslhsl(224, 94%, 45%)
oklchoklch(0.467 0.244 263.8)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0904

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfa507

#07acdf · #3907df

#df0740 · #40df07

Split-complementary

Open in tool →

#df3907 · #acdf07

#df07ac · #dfa507 · #07df39

Contrast

#0740df as textRatioAAAA largeAAAFix
Aaon white
7.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #3469f9 as the text (4.53:1)
  • AAA: use #6b91fa as the text (7.06:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0740df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0740df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0740df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0740df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0740df-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md