Color
#dc1604
#dc1604rgb(220, 22, 4)hsl(5, 96%, 44%)oklch(0.568 0.225 30.1)Colors that go with #dc1604
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #dc1604: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #dc1604 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #dc1604 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #dc1604: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #dc1604 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #dc1604, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #dc1604: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #dc1604 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Real palettes that use #dc1604
Tints & shades
Harmonies
Contrast
| #dc1604 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.05:1 | pass | pass | fail |
|
Aaon black | 4.16:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc1604 as the background.
Brands using this color
- Pinterestsecondary · #dd0e0e · Δ0.584
- MAC Cosmeticssecondary · #da1717 · Δ0.798
- Formula 1secondary · #e10600 · Δ0.997
- State Farmprimary · #d62311 · Δ1.24
- Burger Kingprimary · #d62300 · Δ1.34
- McDonald'ssecondary · #da291c · Δ1.433
- Budweiserprimary · #dc041c · Δ1.472
- M&M'ssecondary · #d70100 · Δ1.557
- WWEsecondary · #e40707 · Δ1.565
- Toyotasecondary · #e10a1d · Δ1.6
- Codecademyaccent · #dc2626 · Δ1.726
- Lenovosecondary · #e1251b · Δ1.806
- Lay'saccent · #df2027 · Δ1.871
- Netflixprimary · #e50914 · Δ1.9
- Burberrysecondary · #d5151f · Δ1.904
- Vodafoneprimary · #e60000 · Δ1.918
- Vodafoneaccent · #e60000 · Δ1.918
- Wells Fargoprimary · #d71e28 · Δ1.947
Fonts for this mood
#dc1604 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #dc1604 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/dc1604-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md