Color
#da1301
#da1301rgb(218, 19, 1)hsl(5, 99%, 43%)oklch(0.563 0.224 30.1)Colors that go with #da1301
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #da1301: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #da1301 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #da1301 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #da1301: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #da1301 in 5 real palettes, including Wired's brand system and Maple, as the accent.
Blue #0000ff
shipped9 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da1301, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #da1301 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #da1301: 14 real palettes, including State Farm's brand system and Netflix's brand system, as the accent.
Real palettes that use #da1301
Tints & shades
Harmonies
Contrast
| #da1301 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.15:1 | pass | pass | fail |
|
Aaon black | 4.07:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da1301 as the background.
Brands using this color
- Pinterestsecondary · #dd0e0e · Δ0.771
- MAC Cosmeticssecondary · #da1717 · Δ0.78
- M&M'ssecondary · #d70100 · Δ1.092
- State Farmprimary · #d62311 · Δ1.104
- Formula 1secondary · #e10600 · Δ1.351
- Budweiserprimary · #dc041c · Δ1.452
- Burberrysecondary · #d5151f · Δ1.619
- Toyotasecondary · #e10a1d · Δ1.896
- WWEsecondary · #e40707 · Δ1.977
Fonts for this mood
#da1301 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #da1301 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/da1301-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md