Color

#da104a

#da104a
hex#da104a
rgbrgb(218, 16, 74)
hslhsl(343, 86%, 46%)
oklchoklch(0.569 0.222 15.3)
Closest name: Anger (#dd0055)Relative luminance 0.1577

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10daa1

#da10ae · #da3c10

#4ada10 · #104ada

Split-complementary

Open in tool →

#10da3c · #10aeda

#aeda10 · #10daa1 · #3c10da

Contrast

#da104a as textRatioAAAA largeAAAFix
Aaon white
5.06:1passpassfail
  • AAA: use #af0d3b as the text (7.13:1)
Aaon black
4.15:1failpassfail
  • AA: use #e8114e as the text (4.62:1)
  • AAA: use #f4678f as the text (7.18:1)
  • AA: or shift the background to #f2f2f2 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da104a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#da104a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da104a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da104a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da104a-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md