Color

#da103f

#da103f
hex#da103f
rgbrgb(218, 16, 63)
hslhsl(346, 86%, 46%)
oklchoklch(0.567 0.222 18.8)
Closest name: crimson (#dc143c)Relative luminance 0.1563

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10daab

#da10a4 · #da4610

#3fda10 · #103fda

Split-complementary

Open in tool →

#10da46 · #10a4da

#a4da10 · #10daab · #4610da

Contrast

#da103f as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #af0d33 as the text (7.17:1)
Aaon black
4.13:1failpassfail
  • AA: use #e81144 as the text (4.59:1)
  • AAA: use #f46788 as the text (7.14:1)
  • AA: or shift the background to #f2f2f2 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da103f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#da103f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da103f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da103f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da103f-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md