Color

#b40e34

#b40e34
hex#b40e34
rgbrgb(180, 14, 52)
hslhsl(346, 86%, 38%)
oklchoklch(0.492 0.191 18.4)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1027

Colors that go with #b40e34

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0eb48d

#b40e88 · #b43a0e

#34b40e · #0e34b4

Split-complementary

Open in tool →

#0eb43a · #0e88b4

#88b40e · #0eb48d · #3a0eb4

Contrast

#b40e34 as textRatioAAAA largeAAAFix
Aaon white
6.88:1passpassfail
  • AAA: use #af0d33 as the text (7.17:1)
Aaon black
3.05:1failpassfail
  • AA: use #e81144 as the text (4.59:1)
  • AAA: use #f46788 as the text (7.14:1)
  • AA: or shift the background to #d1d1d1 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40e34 as the background.

Brands using this color

Fonts for this mood

#b40e34 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40e34
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40e34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40e34-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md