Color

#da0130

#da0130
hex#da0130
rgbrgb(218, 1, 48)
hslhsl(347, 99%, 43%)
oklchoklch(0.561 0.226 22.3)
Closest name: crimson (#dc143c)Relative luminance 0.1514

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01daab

#da019d · #da3f01

#30da01 · #0130da

Split-complementary

Open in tool →

#01da3f · #019dda

#9dda01 · #01daab · #3f01da

Contrast

#da0130 as textRatioAAAA largeAAAFix
Aaon white
5.21:1passpassfail
  • AAA: use #b20127 as the text (7.18:1)
Aaon black
4.03:1failpassfail
  • AA: use #e90133 as the text (4.52:1)
  • AAA: use #fe5d80 as the text (7.09:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da0130 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da0130 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da0130
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da0130 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da0130-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md