Color

#d70436

#d70436
hex#d70436
rgbrgb(215, 4, 54)
hslhsl(346, 96%, 43%)
oklchoklch(0.557 0.222 20.6)
Closest name: crimson (#dc143c)Relative luminance 0.148

Colors that go with #d70436

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04d7a6

#d7049f · #d73d04

#36d704 · #0436d7

Split-complementary

Open in tool →

#04d73d · #049fd7

#9fd704 · #04d7a6 · #3d04d7

Contrast

#d70436 as textRatioAAAA largeAAAFix
Aaon white
5.3:1passpassfail
  • AAA: use #b4042d as the text (7.01:1)
Aaon black
3.96:1failpassfail
  • AA: use #eb053a as the text (4.62:1)
  • AAA: use #fc5f84 as the text (7.11:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d70436 as the background.

Brands using this color

Fonts for this mood

#d70436 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d70436
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d70436 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d70436-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md