Color

#d54401

#d54401
hex#d54401
rgbrgb(213, 68, 1)
hslhsl(19, 99%, 42%)
oklchoklch(0.588 0.191 38.3)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.1828

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0192d5

#d50128 · #d5ae01

#01d544 · #4401d5

Split-complementary

Open in tool →

#01d5ae · #0128d5

#28d501 · #0192d5 · #ae01d5

Contrast

#d54401 as textRatioAAAA largeAAAFix
Aaon white
4.51:1passpassfail
  • AAA: use #9d3201 as the text (7.27:1)
Aaon black
4.66:1passpassfail
  • AAA: use #fe631b as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d54401 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#d54401 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d54401
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d54401 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d54401-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md