Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Color
#d5401a
#d5401a
hex
#d5401argb
rgb(213, 64, 26)hsl
hsl(12, 78%, 47%)oklch
oklch(0.585 0.192 34.6)Closest name: Bacon Strips (#df3f32)Relative luminance 0.1789
Colors that go with #d5401a
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d5401a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #d5401a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #d5401a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d5401a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #d5401a in 7 real palettes, including McDonald's's brand system and Trailhead, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #d5401a, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #d5401a: 4 real palettes, including Diner and Clean Beauty, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #d5401a: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Real palettes that use #d5401a
Tints & shades
Harmonies
Contrast
| #d5401a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.59:1 | pass | pass | fail |
|
Aaon black | 4.58:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d5401a as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#d5401a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #d5401a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #d5401a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/d5401a-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md