Color

#d12937

#d12937
hex#d12937
rgbrgb(209, 41, 55)
hslhsl(355, 67%, 49%)
oklchoklch(0.561 0.202 23)
Closest name: Bento Box (#cc363c)Relative luminance 0.1542

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29d1c3

#d1298b · #d16f29

#37d129 · #2937d1

Split-complementary

Open in tool →

#29d16f · #298bd1

#8bd129 · #29d1c3 · #6f29d1

Contrast

#d12937 as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #aa222d as the text (7.06:1)
Aaon black
4.08:1failpassfail
  • AA: use #d73744 as the text (4.52:1)
  • AAA: use #e47780 as the text (7.25:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d12937 as the background.

Brands using this color

Fonts for this mood

#d12937 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d12937
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d12937 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d12937-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md