Color

#d12349

#d12349
hex#d12349
rgbrgb(209, 35, 73)
hslhsl(347, 71%, 48%)
oklchoklch(0.56 0.205 16.2)
Closest name: crimson (#dc143c)Relative luminance 0.1524

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23d1ac

#d123a0 · #d15523

#49d123 · #2349d1

Split-complementary

Open in tool →

#23d155 · #23a0d1

#a0d123 · #23d1ac · #5523d1

Contrast

#d12349 as textRatioAAAA largeAAAFix
Aaon white
5.19:1passpassfail
  • AAA: use #aa1d3b as the text (7.12:1)
Aaon black
4.05:1failpassfail
  • AA: use #dc2e53 as the text (4.56:1)
  • AAA: use #e76f89 as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d12349 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d12349 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d12349
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d12349 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d12349-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md