Color

#d02f72

#d02f72
hex#d02f72
rgbrgb(208, 47, 114)
hslhsl(335, 63%, 50%)
oklchoklch(0.577 0.201 1.1)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2fd08d

#d02fc2 · #d03d2f

#72d02f · #2f72d0

Split-complementary

Open in tool →

#2fd03d · #2fc2d0

#c2d02f · #2fd08d · #3d2fd0

Contrast

#d02f72 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #a22559 as the text (7.13:1)
Aaon black
4.33:1failpassfail
  • AA: use #d23778 as the text (4.56:1)
  • AAA: use #df729f as the text (7.05:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d02f72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d02f72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d02f72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d02f72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d02f72-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md