Color

#d54480

#d54480
hex#d54480
rgbrgb(213, 68, 128)
hslhsl(335, 63%, 55%)
oklchoklch(0.608 0.188 359)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1984

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44d598

#d544c8 · #d55044

#80d544 · #4480d5

Split-complementary

Open in tool →

#44d550 · #44c8d5

#c8d544 · #44d598 · #5044d5

Contrast

#d54480 as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #d23778 as the text (4.61:1)
  • AAA: use #a22559 as the text (7.13:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.97:1passpassfail
  • AAA: use #df729f as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d54480 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d54480 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d54480
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d54480 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d54480-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md