Color

#cd0440

#cd0440
hex#cd0440
rgbrgb(205, 4, 64)
hslhsl(342, 96%, 41%)
oklchoklch(0.539 0.214 16.5)
Closest name: Akari Red (#c90b42)Relative luminance 0.1344

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04cd91

#cd04a5 · #cd2c04

#40cd04 · #0440cd

Split-complementary

Open in tool →

#04cd2c · #04a5cd

#a5cd04 · #04cd91 · #2c04cd

Contrast

#cd0440 as textRatioAAAA largeAAAFix
Aaon white
5.7:1passpassfail
  • AAA: use #af0437 as the text (7.25:1)
Aaon black
3.69:1failpassfail
  • AA: use #eb054a as the text (4.65:1)
  • AAA: use #fc5f8e as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cd0440 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#cd0440 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cd0440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cd0440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cd0440-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md