Color

#0440cd

#0440cd
hex#0440cd
rgbrgb(4, 64, 205)
hslhsl(222, 96%, 41%)
oklchoklch(0.448 0.223 263.2)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.081

Colors that go with #0440cd

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cd9104

#04a5cd · #2c04cd

#cd0440 · #40cd04

Split-complementary

Open in tool →

#cd2c04 · #a5cd04

#cd04a5 · #cd9104 · #04cd2c

Contrast

#0440cd as textRatioAAAA largeAAAFix
Aaon white
8.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.62:1failfailfail
  • AA: use #2d6bfb as the text (4.61:1)
  • AAA: use #6492fc as the text (7.06:1)
  • AA: or shift the background to #c4c4c4 (4.6:1)
  • AAA: or shift the background to #f0f0f0 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0440cd as the background.

Brands using this color

Fonts for this mood

#0440cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0440cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0440cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0440cd-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md