Color

#ca4981

#ca4981
hex#ca4981
rgbrgb(202, 73, 129)
hslhsl(334, 55%, 54%)
oklchoklch(0.596 0.172 356.8)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1891

Colors that go with #ca4981

Denim, Midnight Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49ca92

#ca49c2 · #ca5249

#81ca49 · #4981ca

Split-complementary

Open in tool →

#49ca52 · #49c2ca

#c2ca49 · #49ca92 · #5249ca

Contrast

#ca4981 as textRatioAAAA largeAAAFix
Aaon white
4.39:1failpassfail
  • AA: use #c9457e as the text (4.53:1)
  • AAA: use #9a2d5c as the text (7.23:1)
  • AA: or shift the background to #0a0a0a (4.51:1)
Aaon black
4.78:1passpassfail
  • AAA: use #d879a2 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ca4981 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ca4981 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ca4981
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ca4981 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ca4981-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md