Color

#c91d34

#c91d34
hex#c91d34
rgbrgb(201, 29, 52)
hslhsl(352, 75%, 45%)
oklchoklch(0.539 0.202 21.8)
Closest name: Akari Red (#c90b42)Relative luminance 0.1354

Colors that go with #c91d34

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dc9b2

#c91d8a · #c95c1d

#34c91d · #1d34c9

Split-complementary

Open in tool →

#1dc95c · #1d8ac9

#8ac91d · #1dc9b2 · #5c1dc9

Contrast

#c91d34 as textRatioAAAA largeAAAFix
Aaon white
5.66:1passpassfail
  • AAA: use #ae192d as the text (7.05:1)
Aaon black
3.71:1failpassfail
  • AA: use #e02941 as the text (4.56:1)
  • AAA: use #eb7081 as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c91d34 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c91d34 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c91d34
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c91d34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c91d34-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md