Color

#c90d45

#c90d45
hex#c90d45
rgbrgb(201, 13, 69)
hslhsl(342, 88%, 42%)
oklchoklch(0.535 0.209 14.7)
Closest name: Akari Red (#c90b42)Relative luminance 0.1314

Colors that go with #c90d45

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc991

#c90da4 · #c9330d

#45c90d · #0d45c9

Split-complementary

Open in tool →

#0dc933 · #0da4c9

#a4c90d · #0dc991 · #330dc9

Contrast

#c90d45 as textRatioAAAA largeAAAFix
Aaon white
5.79:1passpassfail
  • AAA: use #b10b3d as the text (7.04:1)
Aaon black
3.63:1failpassfail
  • AA: use #e60f4f as the text (4.55:1)
  • AAA: use #f56691 as the text (7.19:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c90d45 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c90d45 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c90d45
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c90d45 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c90d45-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md