Color

#c90da4

#c90da4
hex#c90da4
rgbrgb(201, 13, 164)
hslhsl(312, 88%, 42%)
oklchoklch(0.568 0.243 339.2)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1539

Colors that go with #c90da4

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc933

#910dc9 · #c90d45

#a4c90d · #0da4c9

Split-complementary

Open in tool →

#45c90d · #0dc991

#c9910d · #0dc933 · #0d45c9

Contrast

#c90da4 as textRatioAAAA largeAAAFix
Aaon white
5.15:1passpassfail
  • AAA: use #a30a84 as the text (7.16:1)
Aaon black
4.08:1failpassfail
  • AA: use #d80eaf as the text (4.6:1)
  • AAA: use #f452d4 as the text (7:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c90da4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c90da4 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c90da4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c90da4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c90da4-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md