Color

#c70f37

#c70f37
hex#c70f37
rgbrgb(199, 15, 55)
hslhsl(347, 86%, 42%)
oklchoklch(0.529 0.206 19.4)
Closest name: Akari Red (#c90b42)Relative luminance 0.1276

Colors that go with #c70f37

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fc79f

#c70f93 · #c7430f

#37c70f · #0f37c7

Split-complementary

Open in tool →

#0fc743 · #0f93c7

#93c70f · #0fc79f · #430fc7

Contrast

#c70f37 as textRatioAAAA largeAAAFix
Aaon white
5.91:1passpassfail
  • AAA: use #af0d30 as the text (7.18:1)
Aaon black
3.55:1failpassfail
  • AA: use #e81140 as the text (4.59:1)
  • AAA: use #f46786 as the text (7.13:1)
  • AA: or shift the background to #e3e3e3 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c70f37 as the background.

Brands using this color

Fonts for this mood

#c70f37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c70f37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c70f37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c70f37-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md