Color

#c54930

#c54930
hex#c54930
rgbrgb(197, 73, 48)
hslhsl(10, 61%, 48%)
oklchoklch(0.571 0.164 33.3)
Closest name: Autumn Fire (#c44e4f)Relative luminance 0.1685

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30acc5

#c53062 · #c59330

#30c549 · #4930c5

Split-complementary

Open in tool →

#30c593 · #3062c5

#62c530 · #30acc5 · #9330c5

Contrast

#c54930 as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #983825 as the text (7.17:1)
Aaon black
4.37:1failpassfail
  • AA: use #c94a31 as the text (4.51:1)
  • AAA: use #db7e6b as the text (7.21:1)
  • AA: or shift the background to #fafafa (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c54930 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c54930 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c54930
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c54930 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c54930-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md