Color

#c5352b

#c5352b
hex#c5352b
rgbrgb(197, 53, 43)
hslhsl(4, 64%, 47%)
oklchoklch(0.548 0.182 28.6)
Closest name: Bento Box (#cc363c)Relative luminance 0.1459

Colors that go with #c5352b

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bbac5

#c52b6e · #c5822b

#2bc535 · #352bc5

Split-complementary

Open in tool →

#2bc582 · #2b6ec5

#6ec52b · #2bbac5 · #822bc5

Contrast

#c5352b as textRatioAAAA largeAAAFix
Aaon white
5.36:1passpassfail
  • AAA: use #a32c24 as the text (7.14:1)
Aaon black
3.92:1failpassfail
  • AA: use #d34136 as the text (4.58:1)
  • AAA: use #e07871 as the text (7.09:1)
  • AA: or shift the background to #ededed (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c5352b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c5352b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c5352b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c5352b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c5352b-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md