Color

#c5073d

#c5073d
hex#c5073d
rgbrgb(197, 7, 61)
hslhsl(343, 93%, 40%)
oklchoklch(0.524 0.207 16.7)
Closest name: Akari Red (#c90b42)Relative luminance 0.1236

Colors that go with #c5073d

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07c58f

#c5079c · #c53007

#3dc507 · #073dc5

Split-complementary

Open in tool →

#07c530 · #079cc5

#9cc507 · #07c58f · #3007c5

Contrast

#c5073d as textRatioAAAA largeAAAFix
Aaon white
6.05:1passpassfail
  • AAA: use #b10637 as the text (7.12:1)
Aaon black
3.47:1failpassfail
  • AA: use #e70848 as the text (4.53:1)
  • AAA: use #f9628d as the text (7.16:1)
  • AA: or shift the background to #e0e0e0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c5073d as the background.

Brands using this color

Fonts for this mood

#c5073d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c5073d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c5073d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c5073d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md