Color

#c50737

#c50737
hex#c50737
rgbrgb(197, 7, 55)
hslhsl(345, 93%, 40%)
oklchoklch(0.523 0.207 18.8)
Closest name: Akari Red (#c90b42)Relative luminance 0.123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07c595

#c50795 · #c53707

#37c507 · #0737c5

Split-complementary

Open in tool →

#07c537 · #0795c5

#95c507 · #07c595 · #3707c5

Contrast

#c50737 as textRatioAAAA largeAAAFix
Aaon white
6.07:1passpassfail
  • AAA: use #b10631 as the text (7.14:1)
Aaon black
3.46:1failpassfail
  • AA: use #e70840 as the text (4.51:1)
  • AAA: use #f96287 as the text (7.12:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c50737 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c50737 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c50737
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c50737 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c50737-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md