Color

#c4491c

#c4491c
hex#c4491c
rgbrgb(196, 73, 28)
hslhsl(16, 75%, 44%)
oklchoklch(0.567 0.167 38.6)
Closest name: Bolognese (#bb4400)Relative luminance 0.1658

Colors that go with #c4491c

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c4491c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c97c4

#c41c43 · #c49d1c

#1cc449 · #491cc4

Split-complementary

Open in tool →

#1cc49d · #1c43c4

#43c41c · #1c97c4 · #9d1cc4

Contrast

#c4491c as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #983816 as the text (7.21:1)
Aaon black
4.32:1failpassfail
  • AA: use #c94b1d as the text (4.51:1)
  • AAA: use #e6754c as the text (7.01:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4491c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#c4491c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c4491c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c4491c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c4491c-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md