Color

#c4301c

#c4301c
hex#c4301c
rgbrgb(196, 48, 28)
hslhsl(7, 75%, 44%)
oklchoklch(0.54 0.188 31.1)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1393

Colors that go with #c4301c

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c4301c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1cb1c4

#c41c5d · #c4841c

#1cc430 · #301cc4

Split-complementary

Open in tool →

#1cc484 · #1c5dc4

#5dc41c · #1cb1c4 · #841cc4

Contrast

#c4301c as textRatioAAAA largeAAAFix
Aaon white
5.55:1passpassfail
  • AAA: use #a52818 as the text (7.2:1)
Aaon black
3.79:1failpassfail
  • AA: use #db351f as the text (4.54:1)
  • AAA: use #e97263 as the text (7.05:1)
  • AA: or shift the background to #e8e8e8 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4301c as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c4301c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c4301c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c4301c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c4301c-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md