Color

#c40844

#c40844
hex#c40844
rgbrgb(196, 8, 68)
hslhsl(341, 92%, 40%)
oklchoklch(0.524 0.206 14.1)
Closest name: Akari Red (#c90b42)Relative luminance 0.1233

Colors that go with #c40844

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08c488

#c408a1 · #c42b08

#44c408 · #0844c4

Split-complementary

Open in tool →

#08c42b · #08a1c4

#a1c408 · #08c488 · #2b08c4

Contrast

#c40844 as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #b0073d as the text (7.13:1)
Aaon black
3.47:1failpassfail
  • AA: use #e60a4f as the text (4.52:1)
  • AAA: use #f86292 as the text (7.15:1)
  • AA: or shift the background to #dedede (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40844 as the background.

Brands using this color

Fonts for this mood

#c40844 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40844
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40844 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40844-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md