Color

#c31d49

#c31d49
hex#c31d49
rgbrgb(195, 29, 73)
hslhsl(344, 74%, 44%)
oklchoklch(0.531 0.197 13.7)
Closest name: Akari Red (#c90b42)Relative luminance 0.1296

Colors that go with #c31d49

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dc397

#c31d9c · #c3441d

#49c31d · #1d49c3

Split-complementary

Open in tool →

#1dc344 · #1d9cc3

#9cc31d · #1dc397 · #441dc3

Contrast

#c31d49 as textRatioAAAA largeAAAFix
Aaon white
5.85:1passpassfail
  • AAA: use #a9193f as the text (7.25:1)
Aaon black
3.59:1failpassfail
  • AA: use #df2657 as the text (4.55:1)
  • AAA: use #e96d8e as the text (7.04:1)
  • AA: or shift the background to #e3e3e3 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c31d49 as the background.

Brands using this color

Fonts for this mood

#c31d49 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c31d49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c31d49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c31d49-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md