Color

#bf404c

#bf404c
hex#bf404c
rgbrgb(191, 64, 76)
hslhsl(354, 50%, 50%)
oklchoklch(0.554 0.162 18.8)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1526

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bfb3

#bf408c · #bf7340

#4dbf40 · #404dbf

Split-complementary

Open in tool →

#40bf73 · #408cbf

#8cbf40 · #40bfb3 · #7340bf

Contrast

#bf404c as textRatioAAAA largeAAAFix
Aaon white
5.18:1passpassfail
  • AAA: use #9d343f as the text (7.01:1)
Aaon black
4.05:1failpassfail
  • AA: use #c44f5b as the text (4.62:1)
  • AAA: use #d47d86 as the text (7.08:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf404c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf404c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf404c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf404c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf404c-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md