Color

#bf3131

#bf3131
hex#bf3131
rgbrgb(191, 49, 49)
hslhsl(0, 59%, 47%)
oklchoklch(0.534 0.179 25.7)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1349

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31bfbf

#bf3178 · #bf7831

#31bf31 · #3131bf

Split-complementary

Open in tool →

#31bf78 · #3178bf

#78bf31 · #31bfbf · #7831bf

Contrast

#bf3131 as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #a22a2a as the text (7.24:1)
Aaon black
3.7:1failpassfail
  • AA: use #cf4444 as the text (4.56:1)
  • AAA: use #dc7979 as the text (7.05:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf3131 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bf3131 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf3131
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf3131 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf3131-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md