Color

#bf302b

#bf302b
hex#bf302b
rgbrgb(191, 48, 43)
hslhsl(2, 63%, 46%)
oklchoklch(0.533 0.181 27.4)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1336

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bbabf

#bf2b70 · #bf7a2b

#2bbf30 · #302bbf

Split-complementary

Open in tool →

#2bbf7a · #2b70bf

#70bf2b · #2bbabf · #7a2bbf

Contrast

#bf302b as textRatioAAAA largeAAAFix
Aaon white
5.72:1passpassfail
  • AAA: use #a62a26 as the text (7.05:1)
Aaon black
3.67:1failpassfail
  • AA: use #d3413c as the text (4.59:1)
  • AAA: use #e07976 as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf302b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bf302b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf302b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf302b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf302b-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md