Color

#be3740

#be3740
hex#be3740
rgbrgb(190, 55, 64)
hslhsl(356, 55%, 48%)
oklchoklch(0.541 0.171 21.5)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1405

Colors that go with #be3740

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #be3740

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37beb5

#be3783 · #be7137

#40be37 · #3740be

Split-complementary

Open in tool →

#37be71 · #3783be

#83be37 · #37beb5 · #7137be

Contrast

#be3740 as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
Aaon black
3.81:1failpassfail
  • AA: use #ca4952 as the text (4.59:1)
  • AAA: use #d97d83 as the text (7.21:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be3740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be3740 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be3740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be3740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be3740-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md