Color

#be373e

#be373e
hex#be373e
rgbrgb(190, 55, 62)
hslhsl(357, 55%, 48%)
oklchoklch(0.54 0.171 22.3)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1403

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37beb7

#be3781 · #be7437

#3ebe37 · #373ebe

Split-complementary

Open in tool →

#37be74 · #3781be

#81be37 · #37beb7 · #7437be

Contrast

#be373e as textRatioAAAA largeAAAFix
Aaon white
5.52:1passpassfail
  • AAA: use #a22f35 as the text (7.01:1)
Aaon black
3.81:1failpassfail
  • AA: use #ca4950 as the text (4.58:1)
  • AAA: use #d97d81 as the text (7.2:1)
  • AA: or shift the background to #e8e8e8 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be373e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be373e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be373e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be373e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be373e-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md